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EXCELLENCE THROUGH PASSION

maserati excellence through passion

I have looked at a lot of companies’ slogans out there, and the one that I love the most is Maserati’s “Excellence Through Passion”.  Is it funny?  No.  Is it catchy?  No.  It’s simple and captures the heart of what the company does and stands for.  

I was recently doing a hair transplant consultation, and the prospective patient asked me, “What makes you different?”  I replied, “It would take me 10 minutes to answer that question.”  Well, it did.  At the end of my very long response, I said, “It boils down to one word, Passion”.  If you look into your surgeon’s eyes and you see a glazed over, dead look, what do you think this surgeon’s care level will be during your procedure?  What do you think your surgeon’s care level will be after the procedure?  Are you a dollar sign in his eyes? I hope not.  Passion separates the great from the feeble.  It separates what makes us strive to be the best that we can every day.  In short, Excellence Through Passion.  I would love to steal this slogan, but obviously I can’t. So, I’m going to borrow it now for the sake of this blog.  Pretend its mine for now.

 Btw, how does Maserati achieve excellence through passion?  First, they build in 1 year the number of cars Mercedes builds in a single hour.  They do everything built to order.  You don’t just go and say I’ll take that car.   You special order every small part of your car a year before you get it. They painstakingly custom build everything.  That is how I treat my patients.  I do 1 (at most 2) surgical cases a day, and if it is a procedure that spans over 3 hours or more, I definitely will be doing only one case that day.  That is how I ensure that I am giving you my psychotically insane best.  As much as you would never want to be on the receiving line at the end of a long day, I will never make you my 4:30 pm surgical case because all my major operative cases are first and only cases.  Now, find a surgeon who will do that for you!

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