EXCELLENCE THROUGH PASSION
I have looked at a lot of companies’ slogans out there, and the one that I love the most is Maserati’s “Excellence Through Passion”. Â Is it funny? Â No. Â Is it catchy? Â No. Â It’s simple and captures the heart of what the company does and stands for. Â
I was recently doing a hair transplant consultation, and the prospective patient asked me, “What makes you different?” Â I replied, “It would take me 10 minutes to answer that question.” Â Well, it did. Â At the end of my very long response, I said, “It boils down to one word, Passion”. Â If you look into your surgeon’s eyes and you see a glazed over, dead look, what do you think this surgeon’s care level will be during your procedure? Â What do you think your surgeon’s care level will be after the procedure? Â Are you a dollar sign in his eyes? I hope not. Â Passion separates the great from the feeble. Â It separates what makes us strive to be the best that we can every day. Â In short, Excellence Through Passion. Â I would love to steal this slogan, but obviously I can’t. So, I’m going to borrow it now for the sake of this blog. Â Pretend its mine for now.
 Btw, how does Maserati achieve excellence through passion?  First, they build in 1 year the number of cars Mercedes builds in a single hour.  They do everything built to order.  You don’t just go and say I’ll take that car.  You special order every small part of your car a year before you get it. They painstakingly custom build everything.  That is how I treat my patients.  I do 1 (at most 2) surgical cases a day, and if it is a procedure that spans over 3 hours or more, I definitely will be doing only one case that day.  That is how I ensure that I am giving you my psychotically insane best.  As much as you would never want to be on the receiving line at the end of a long day, I will never make you my 4:30 pm surgical case because all my major operative cases are first and only cases.  Now, find a surgeon who will do that for you!

